How Women Decide – Harvard Business Review

By The Expat Fairs on September 29, 2015 Business Resources

Fantastic read from Harvard Business Review by Cathy Benko and Bill Pelster.

You can check it out here

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What People Are Saying

Well-Organised Christmas Fairs

I would like to congratulate you and your team for the fantastic arrangements you made at both Tanglin Club and Fullerton Hotel. It was the first time I had the privilege of being a part of the events, and I must say, I was greatly impressed! Everything was very well organised, planned and executed!! Three cheers to all of you!!
I would like to continue in the upcoming events, I shall be grateful if you could kindly keep me informed. Thanks a lot once again!
Sujata
Mila’s Creation
Thank You for a Beautiful Experience

You definitely were able to create right kind of footfall. I made sales and new contacts which are 2 main objectives of doing fairs. And location-wise, the ballrooms in The Fullerton were simply beautiful and staff were so helpful and polite. Small gestures and help really make a huge difference.
Of course, Shazeen, Arielle and Betty you 3 are just superb! As a vendor I felt I would be taken care of, if need be. I am looking forward to the next one. Keep me posted!
Manjrie
Jewels and Gems
Perfect Curation of Vendors

The curation of different types of vendors is perfect! In my previous experience with other fairs, there tends to be too many similar products, which confuses customers with too many choices. I think you guys mastered the golden ratio!!!
Ernest Yeo
Ernest Yeo Designs
A Lovely Time with Christmas Glamour

We had a lovely time participating, and really appreciated the our table location. Our sales were good and our ladies really enjoyed themselves (and we shopped a lot too!). All so smooth – the fair was very well organised and I appreciate how much marketing effort you put into this.
Michelle
International Cooking Club Singapore
Cheers for Another Successful Event!

This is not my first Expat Fairs event, and it definitely won’t be my last. Every time I join you, I notice how the team organises every little detail with utmost precision!! Events like these can never be made possible without sincere dedication, which you and your team achieve successfully. Hats off to all of you!!
Sujata
MILA
A Very Positive Experience

My experience at the Fullerton was very positive! The event was very well curated and all the vendors were of a very high standard. Competing products were placed a good distance from each other. The traffic was good due to your wonderful publicity efforts months in advance. Having participated with several organisers so far, can I just say: you really do a marvellous job!
Karen Fernandez
KarenMade
Looking Forward to Many More

Thank you for organising a wonderful and successful event – was glad to be a part of it. Looking forward to many more such associations with you and your team.
Garima
Ranis
Thank You Very Much for Having Us

It was a pleasure to have been a part of this event for the first time and to meet you and your team. It was an enjoyable experience for me!
Natalie
Crème Simon
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Leave A Reply Cancel Reply

Well-Organised Christmas Fairs

Thank You for a Beautiful Experience

Perfect Curation of Vendors

A Lovely Time with Christmas Glamour

Cheers for Another Successful Event!

A Very Positive Experience

Looking Forward to Many More

Thank You Very Much for Having Us

theexpatfairs